Search engines, like Google and Bing, provide users with the most relevant list of websites pertaining to their specific line of enquiry. Search Engine results Pages, or SERP’s, are intelligently ordered, awarding priority to popular online resources that are clearly defined as being applicable.
Popular websites all tend to have a number of things in common:
1.Searchability - well constructed websites that can be read easily by search engines
2.Relevance - containing information that meets the search criteria
3.Content Rich – offers users a good amount of well written copy that provides answers to their queries
4.Regularly Updated – offers new and informative content that will keep users coming back
5.Backlinks - popular websites tend to have a lot of other resources linking to them
Search engines are deploying increasingly sophisticated methods for reading a website to ascertain relevance and popularity. Every advance in technology brings with it a new way of interpreting the information provided. We are presently witnessing a shift in emphasis from website metadata to the quality and frequency of delivery of user content and the number and value of backlinks.
SEO is an ongoing process that requires consistent skilled application and fine-tuning in order to achieve optimal results. We will not guarantee top listings within a given period of time as we know that these kinds of claims are essentially valueless and misleading. Experienced agencies will not make these kinds of claims, and Google advises companies to be wary of those that do.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
Popular websites all tend to have a number of things in common:
1.Searchability - well constructed websites that can be read easily by search engines
2.Relevance - containing information that meets the search criteria
3.Content Rich – offers users a good amount of well written copy that provides answers to their queries
4.Regularly Updated – offers new and informative content that will keep users coming back
5.Backlinks - popular websites tend to have a lot of other resources linking to them
Search engines are deploying increasingly sophisticated methods for reading a website to ascertain relevance and popularity. Every advance in technology brings with it a new way of interpreting the information provided. We are presently witnessing a shift in emphasis from website metadata to the quality and frequency of delivery of user content and the number and value of backlinks.
SEO is an ongoing process that requires consistent skilled application and fine-tuning in order to achieve optimal results. We will not guarantee top listings within a given period of time as we know that these kinds of claims are essentially valueless and misleading. Experienced agencies will not make these kinds of claims, and Google advises companies to be wary of those that do.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
